Gerard is a seasoned innovator with multi-sided experience in corporate and start/ scale-up organizations, mainly in R & D, consultancy and (project) leadership roles with assignments on the innovative edge of health, safety, industrial ergonomics and organizational change & learning. Since 2011 he is leading MadLogic, where he and his colleagues use gamification to find playful answers to serious questions.
Playful answers to serious questions
What we do
MadLogic develops and implements game-based solutions for business and public sector. We help
organizations reach their goals by engaging their people to solve problems, create insights and
trigger a learning curve using gamification!
Our solutions include the knowhow and ongoing support to achieve sustainable results. Apart from license based solutions, we also provide full scope development services ranging from ideation and prototyping to implementation and beyond. Our preferred way of working is co-creation.
We have carved out a strong niche and customer base by offering digital solutions that are
distinctively fit for purpose, fun to work with and compliant with leading security and privacy
As a collaborative partner, MadLogic truly say what they do and do what they say. LetsGetWiser is a well balanced g(ame-based)-learning platform with a lot of fun on the frontend and a flexible backend.
Prof. Dr. H.M.B. van de Wiel (Head CLASS Wenckebach Institute - UMCG) & R. Kammenga MGM (Program manager ICT- UMCG)
3TGO makes a perfect x-ray picture of your company in 2 hours. Easy to play, fun to work with, new insights and incentives for teambuilding, different viewpoints in a click available.
Mr. Gijs de Vries (Director General of the Dutch Red Cross) about 3TGO
Our vision finds its roots in Prof. Johan Huizinga’s “Homo Ludens”, in which he describes mankind as playful beings and play as the engine for cultural innovation. Our tribute to his work is included here.
We believe in play simply because it is the most natural, fun and rewarding way to explore new situations and learn. It is self-directed, intrinsically motivated, and imaginative. Play is guided by rules, but rules that leave room for creativity.
Status: Work in progress together with Jester Strategy. IAG Project 2016-2017.
Status: Work in progress together with OCRN and Hanze University. IAG Project 2016/17.
Status: A Tommy’s Foundation initiative. Kick-off expected Q2 - 2016.
BCR Design App
Status: Under validation at Brand Control Rooms BV.
- Technical & Organizational.
- Integration on the basis of LTI API.
- Super-user instruction.
- Hosting on dedicated client servers.
- OWASP10 security checks & balances.
Our people & organization
Feel free to give us a call, send e-mail or visit our office if you like to find out more about us and the possibilities we offer. Our coffee is free and widely praised.
Oude Boteringestraat 21
9712 GC Groningen
Phone: +31 (0)85 401 6807