Gerard is a seasoned innovator with multi-sided experience in both corporate and start/ scale-up organizations, mainly in R & D, consultancy and (project) leadership roles with assignments on the innovative edge of health, safety, industrial ergonomics and organizational change & learning. Since 2011 Gerard is leading MadLogic, where he and his colleagues use gamification to find playful answers to serious questions.
What we do
MadLogic develops and implements game-based solutions for business and public sector. We help organizations reach their goals by engaging their people to solve problems, create insights and trigger a learning curve using gamification!
Our solutions include the knowhow and ongoing support to achieve sustainable results. Apart from license based solutions, we also provide full scope development services ranging from ideation and prototyping to implementation and beyond. Our preferred way of working is co-creation.
We have carved out a strong niche and customer base by offering digital solutions that are distinctively fit for purpose, fun to work with and compliant with leading security and privacy standards.
As a collaborative partner, MadLogic truly say what they do and do what they say. LetsGetWiser is a well balanced game-based learning platform with a lot of fun on the frontend and a flexible backend.
Prof. Dr. H.M.B. van de Wiel (Head CLASS Wenckebach Institute - UMCG) & R. Kammenga MGM (Program manager ICT- UMCG)
3TGO makes a perfect x-ray picture of your company in 2 hours. Easy to play, fun to work with, new insights and incentives for teambuilding, different viewpoints in a click available.
Mr. Gijs de Vries (Director General of the Dutch Red Cross) about 3TGO
Our vision finds its roots in Prof. Johan Huizinga’s “Homo Ludens”, in which he describes mankind as playful beings and play as the engine for cultural innovation. Our tribute to his work is included here.
We believe in play simply because it is the most natural, fun and rewarding way to explore new situations and learn. It is self-directed, intrinsically motivated, and imaginative. Play is guided by rules, but rules that leave room for creativity.
License-Based SolutionWith LGW you get a unique game engine that enables your staff to produce e-learning games for the introduction of new software, technology, policies and domain knowledge.
License-Based SolutionWith 3TGO you get a gamified advisory tool that enables managerial staff to hold playful conversations on strategic direction and organizational alignment using gamification techniques.
Co-creation ProjectStrategy suite offers managers an online platform with self-service tools and resources dedicated to strategic management.
Status: Work in progress together with Jester Strategy. IAG Project 2016-2017.
Co-creation ProjectWith 360DSM we offer a gamified methodology to psychologically screen children with behavioral and learning disorders, offering them a fun and rewarding self-assessment, while relieving practitioners from the burden of paperwork.
Status: Work in progress together with OCRN and Hanze University. IAG Project 2016/17.
Co-creation ProjectSino-Dutch initiative that aims to develop solutions to socially empower children diagnosed with Autism Spectrum Disorders (ASD).
Status: A Tommy’s Foundation initiative. Kick-off expected Q4 - 2016.
Our people & organization
Feel free to give us a call, send e-mail or visit our office if you like to find out more about us and the possibilities we offer. Our coffee is free and widely praised.
Take a look inside huis 21
Oude Boteringestraat 21
9712 GC Groningen
Phone: +31 (0)85 401 6807