Gerard is a seasoned innovator with multi-sided experience in both corporate and start/ scale-up organizations, mainly in R & D, consultancy and (project) leadership roles with assignments on the innovative edge of health, safety, industrial ergonomics and organizational change & learning. Since 2011 Gerard is leading MadLogic, where he and his colleagues use gamification to find playful answers to serious questions.

Michael is an innovation and learning specialist, who is always searching for new opportunities and solutions to help organizations in their quests. He has experience in both corporate and care organizations. He uses design thinking, Game-Mechanics and Game principles as his favorite tools. Michael is a partner at MadLogic, where he and his colleagues try to find playful answers to serious questions.

After graduating with honors for his business master in Strategy & Innovation, Freek has found a perfect match at MadLogic, combining innovation and strategy with his lifelong passion for games. As product manager he works closely with clients to co-develop playful learning solutions, while simultaneously bringing this experience back into MadLogic.

Roel is a Dutch iTech entrepreneur who is committed to turn smart ideas into start/scale-up, by combining relevant networks, knowledge and experience. His track record includes leadership, innovation, strategy and execution, with a strong emphasis on valorisation. Roel is equity partner and member of the Non-Executive board at MadLogic.