Gerard is a seasoned innovator with multi-sided experience in both corporate and start/ scale-up organizations, mainly in R & D, consultancy and (project) leadership roles with assignments on the innovative edge of health, safety, industrial ergonomics and organizational change & learning. Since 2011 Gerard is leading MadLogic, where he and his colleagues use gamification to find playful answers to serious questions.

Michael is an innovation and learning specialist, who is always searching for new opportunities and solutions to help organizations in their quests. He has experience in both corporate and care organizations. He uses design thinking, Game-Mechanics and Game principles as his favorite tools. Michael is a partner at MadLogic, where he and his colleagues try to find playful answers to serious questions.

After graduating with honors for his business master in Strategy & Innovation, Freek has found a perfect match at MadLogic, combining innovation and strategy with his lifelong passion for games. As product manager he works closely with clients to co-develop playful learning solutions, while simultaneously bringing this experience back into MadLogic.

Michael has a wide adaptation of styles as well as a diverse skillset that he utilizes in his profession. Each design looks different, but they share a fundamental vision and approach. To him the concept and content of an idea is the fundament and starting point of a design or artwork. Once this is clear, the form, design and style will submit themselves.

Henk is an independent software developer, who is passionate about innovative, fun and easy to use software. This is also one of the reasons that he started working at MadLogic. As solution engineer he works on the development and maintenance of new and existing applications.

Roel is a Dutch iTech entrepreneur who is committed to turn smart ideas into start/scale-up, by combining relevant networks, knowledge and experience. His track record includes leadership, innovation, strategy and execution, with a strong emphasis on valorisation. Roel is equity partner and member of the Non-Executive board at MadLogic.