What we do

MadLogic develops and implements game-based solutions for business and public sector. We help organizations reach their goals by engaging their people to solve problems, create insights and trigger a learning curve using gamification!

Our solutions include the knowhow and ongoing support to achieve sustainable results. Apart from license based solutions, we also provide full scope development services ranging from ideation and prototyping to implementation and beyond. Our preferred way of working is co-creation.

We have carved out a strong niche and customer base by offering digital solutions that are distinctively fit for purpose, fun to work with and compliant with leading security and privacy standards.

Three circles with three different words, these words are: play, learn and grow. The circles are red.

Recent customers and co-creation partners:

What people say about us:

As a collaborative partner, MadLogic truly say what they do and do what they say. LetsGetWiser is a well balanced game-based learning platform with a lot of fun on the frontend and a flexible backend.

Prof. Dr. H.M.B. van de Wiel (Head CLASS Wenckebach Institute - UMCG) & R. Kammenga MGM (Program manager ICT- UMCG)


3TGO makes a perfect x-ray picture of your company in 2 hours. Easy to play, fun to work with, new insights and incentives for teambuilding, different viewpoints in a click available.

Mr. Gijs de Vries (Director General of the Dutch Red Cross) about 3TGO


Our vision

Our vision finds its roots in Prof. Johan Huizinga’s “Homo Ludens”, in which he describes mankind as playful beings and play as the engine for cultural innovation. Our tribute to his work is included here.

We believe in play simply because it is the most natural, fun and rewarding way to explore new situations and learn. It is self-directed, intrinsically motivated, and imaginative. Play is guided by rules, but rules that leave room for creativity.

Our services

To get the best out of your MadLogic solutions we offer consultancy, training, R&D as well as implementation services.
two puzzle pieces
  • Solution strategies
  • Game-based learning
  • Gamification
  • Hackathons
  • Workshops & Conferences
two puzzle pieces
  • Concepts & Prototyping
  • Business modeling
  • Validation
two puzzle pieces
  • Hands-on user instruction
  • System integration
  • Technical services

Our people & organization

Core Team
Non-executive members
Picture of the Board Advisor
Jeanine van der Vlist
Board Advisor
Drawn image of the skyline where the company building is located.
Feel free to give us a call, send e-mail or visit our office if you like to find out more about us and the possibilities we offer. Our coffee is free and widely praised.

logo of huis 21

Take a look inside huis 21

Head Office

Oude Boteringestraat 21
9712 GC Groningen
The Netherlands
Phone: +31 (0)85 401 6807
KVK: 517.01.944

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